We asked 412 CPA firms what their agents actually did last year — not what they bought. The gap between the two is the most useful number in this report.
Download the reportThe full report carries the workings. These are the numbers partners quoted back to us most often.
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Fieldwork ran between April and June 2026: 412 responses from practices in the UK and Ireland, weighted by headcount band, with 34 follow-up interviews. Where a figure rests on fewer than 40 responses we say so in the chapter rather than in a footnote.
Every number in here started as somebody’s Tuesday. Bring us yours and we’ll show you the same cycle running.
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